Many artists-Eve Fowler, Anthony Burrill, Ed Ruscha, Kathryn Andrews, and Peter Coffin, among many others-also turned to the particular aesthetic of the Colby Poster Printing Compnay. The posters were displayed on the wooden utility poles, becoming true marks of identity in the cityscape of Los Angeles.
Individuals and professionals of Los Angeles entrusted the production of their communication media to the Colby printing house: announcements for school fairs, concerts, political meetings, posters for films, performances, and much more. These rules are mistreated, possibly by ignorance, probably on purpose in either case it is a certain rule of the West not to follow the rules of the East. Multicolored posters with unexpected gradients of flashy, typically Californian colors-the yellow of the sun or the beach, the green of the lush vegetation in this “West Coast” Eden, the blue of the ocean, the red or the pink of all the other wonders of this heavenly place on earth-the Colby posters, covered with outrageously bold characters, do not respect any typographical rules. A Colby poster can be easily distinguished from others and bear the stamp from L.A. It all begins with the end of a story, the one about the Colby Poster Printing Company that shut down in December 2012, taking with itself an emblematical graphic identity into history. Posters Allen Ruppersberg Are You Crying? from Preview (1988) T Tauba Auerbach’s RGB Colorspace Atlas Thin-film interference Tomás Saraceno’s Poetic Cosmos of the BreathĪl Ruppersberg’s Colby Printing Co. S Sam Falls’ Untitled (Thermochromic bench) Sky coloration Slope Spectrum colors Split fountain R Rainbow Rainbow roll Raw Color’s The Fans Rayleigh scattering P Photodegradation Photoelasticity Physiological color change Physiological color change in cephalopods Physiological color change in chameleons
M Mark Hagen’s A parliament of some things… Metachrosis L Leptothrix discophora Liz West’s Our Colour I Ignaz Schiffermüller’s Versuch eines Farbensystems Infrared thermography Iridescence Iridescent clouds Iridescence in Aphrodita aculeata setae Iridescence in birds Iridescence in insects Iridescence in snakes G Gender fluidity Germans Ermičs’ gradient colored glass works Glissando Goniochromism Graded tempering Postersī Blend roll Blue hour Bryce Wilner’s Gradient PuzzleĬ Circumhorizontal arc Color banding Color gradient Color-shifting paintĮ Electromagnetic spectrum boundaries/bands This post will evolve and be progressively added to in an effort to create, as the subtitle says, an encyclopaedic and evolving spectrum of gradient knowledge.Ī Al Ruppersberg’s Colby Printing Co. Similarly, it’s our hope that this post-an attempt to survey gradients of all forms and to expand our own understanding of gradients-will also be edgeless and ever-shifting. In this sense, it is the gradient and the way it performs that has become a model and an underlying ethos, naturally, for this online publishing initiative that we call The Gradient. It can be all of the above, but likely it’s somewhere in between.Ī gradient, in all of it’s varied forms, becomes a catalyst in it’s ability to seamlessly blend one distinct thing/idea/color, to the next distinct thing/idea/color, to the next, etc. It can be the gradual process of acquiring knowledge. It’s an optical phenomenon occurring in nature. It formalizes difference across a distance. A gradient moves, transitions, progresses, defies being defined as one thing. A gradient, without restriction, is edgeless and ever-shifting.
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